Blog

Welcome to the Peer Business Consulting Blog, written by Angeline Zaghloul.

Here you can get research, advice and tips on key issues facing startups, small and medium businesses. We’ll also bring you real case studies which we hope will help you establish, stabilise and grow your business.

Angeline Zaghloul

Angeline Zaghloul

Angeline Zaghloul is an expert in business strategy, client management and business processes, and is the Managing Director of Peer Business Consulting, a Sydney-based consultancy providing strategy and operations support to startups and SMEs. Angeline lives in the Sydney Inner West area and is an avid traveller and soul-searcher, singer, lover of food, wine, coffee, music and the beautiful life.

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Peer News August 2015 is out now!

The August issue of Peer News, our digital newsletter, is out now!

In this month’s issue of Peer News:

  • We highlight our latest Blog articles including our look back at the 2014/15 highlights and we examine the pros and cons of defining a market niche.
  • If you’re a startup or an SME, take our 3-Minute Survey and tell us what you think about the key challenges facing small business. And you might win a FREE 1 hour Business Strategy Consultation.
  • We have a special Simple Business Plan or Cashflow Review offer.
  • And as usual, we give you lots of useful links and motivation to keep you inspired.

Subscribe to get your FREE copy today.

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To niche or not to niche

Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading