I can’t think of many (if any) businesses or professions that don’t have customers or clients. They are consumers of our products, users of our services, or may just be people or groups within our own organisation that rely on us in some way.Continue reading
I had a dream last night…
I dreamt that my friend and I decided to open a cafe which offers people “a meal and a massage”.
Sounds like a nifty idea, right? Problem was that we had no staff, no premises and no equipment. Nothing actually.Continue reading
ANGIE’S INSIGHT OF THE WEEK: I’ve recently been doing a lot of reading about the pros and cons of solo business owners using the royal “we” in their online communications. Continue reading
Procrastination is putting off doing something for later when we know we should be doing it now. Or yesterday. Or last week. Most of us procrastinate, however some do it much more than others. So what makes us procrastinate? What makes some people more likely to procrastinate than others? And how can we beat procrastination and save ourselves a lot of angst?Continue reading
Those of you who know me, know that I like to use metaphors in my blog articles. And here’s a doozy…
Marketing strategy is just like baking a cake.
Don’t roll your eyes yet. Stick with me – I promise it will be worthwhile.Continue reading