2016/2017 has been a challenging year for me, so rather than the usual format for #AskMeOnMonday, this week I wanted to share with you my personal experience, including some lessons learned and home truths I’ve recently faced and how I’m pulling myself out of this #cashflow #funk.
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Welcome back to #AskMeOnMonday. This week we discuss the best way to market your business. Thanks to Catherine Salat from Just Imagine Finance for the question. I run through the different types of marketing channels business can use and tell you the best ones to use if you sell a product versus a service and if your target market is individuals or other businesses.Continue reading
Hi guys, you might have seen on my social media pages that I’ve now launched #AskMeOnMonday. I’m really excited as this is my first foray into video, and I get to connect with you all face to face and at the same time hopefully give you useful advice that you can apply to your business.
Those of you who know me, know that I like to use metaphors in my blog articles. And here’s a doozy…
Marketing strategy is just like baking a cake.
Don’t roll your eyes yet. Stick with me – I promise it will be worthwhile.Continue reading
Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading