Six weeks into the new financial year and I’m only just now reflecting on the last one! And what a year that was… my first as a business owner. I took a big risk leaving my high paying corporate job to start out on my own – wide-eyed and expectant, hoping at every turn that I hadn’t made the wrong decision.Continue reading
Category Archives: Sales & marketing
Did you catch my Expert360 article on customer loyalty?
How to Create Customer Loyalty in the Faceless Digital World
By Angeline Zaghloul for the Expert360 Blog – April 10, 2015
The success of your business depends on customer loyalty. In today’s digital, technology-ridden world, people are making critical buying decisions from behind a screen, rather than face to face. So how do you create and retain customer loyalty in this faceless digital world? Let’s start with defining customer loyalty.
Small business reality check
One of the reasons I love writing this blog is I get to share my experiences as a business owner with other business owners. And hopefully in the process I can help others to learn from my mistakes and find a smoother road for themselves.Continue reading
When Opportunity Comes Knocking
I’ve never been one for superstition and hokum but I have always believed that if you live your life with purpose and put your intentions “out there”, somehow everything you want will come to you.
Goodness knows there are many areas of my life that need work but interestingly my career was never a problem area. So when I decided to start my own business five months ago, it never occurred to me that it would be not be a success. I knew it would be hard work and quite challenging at times, but I was absolutely sure it would come off.Continue reading
The 5 most important small business lessons I’ve learned
The beginning of a new year is always a good time to reflect on past lessons learned, and to make resolutions and set intentions for the future.
So for this first post of 2015, in the interests of sharing experiences and learning from each other’s mistakes, I share the 5 most important business lessons I’ve learned during my career. I hope it provides some help to you, however small.Continue reading