Get in touch with Angeline
Why you need an accountability partner
I never did any exercise until I hired a personal trainer. BK (or “Before Karen” – that’s my trainer), I deluded myself into thinking that my health was under control and that I didn’t need to watch what I ate or do any exercise. AK (“After Karen”), it all changed.Continue reading
Peer News August 2015 is out now!
The August issue of Peer News, our digital newsletter, is out now!
In this month’s issue of Peer News:
- We highlight our latest Blog articles including our look back at the 2014/15 highlights and we examine the pros and cons of defining a market niche.
- If you’re a startup or an SME, take our 3-Minute Survey and tell us what you think about the key challenges facing small business. And you might win a FREE 1 hour Business Strategy Consultation.
- We have a special Simple Business Plan or Cashflow Review offer.
- And as usual, we give you lots of useful links and motivation to keep you inspired.
Subscribe to get your FREE copy today.
To niche or not to niche
Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading