Long before I started my own business, I knew that it would be hard work. And I knew that success wouldn’t come overnight. But I truly believed that once I was on the path and generally moving in the direction of my goals, it would be smooth sailing all the way to the finish line… A bit like a sprint.
You can forgive many startups for their dreamy-eyed aspirations of overnight success. Online media is full of stories of billion dollar companies which were seemingly created on the smell of an oily rag – in a minute – by a business-savvy student or IT nerd with a big idea. Names like Facebook, Google, Dropbox, Uber and Snapchat all come to mind.Continue reading
Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading
Six weeks into the new financial year and I’m only just now reflecting on the last one! And what a year that was… my first as a business owner. I took a big risk leaving my high paying corporate job to start out on my own – wide-eyed and expectant, hoping at every turn that I hadn’t made the wrong decision.Continue reading
If you’re a regular reader of this blog, you might be wondering where I’ve been the past few weeks. The truth is that I’ve fallen victim to the common (but good) problem that I’ve taken on some new clients which have kept me so busy that I haven’t had time to keep up my blog.Continue reading