Welcome to my very first response video in the #AskMeOnMonday series. In this week’s episode, I answer the following question from Karen Robertson of Pram Fitness:
“As a small business owner, some days it’s hard to be motivated to work “on” the business while I’m so busy working “in” the business. What is your advice for people who work without a team to stay on track to the end goal?”
CLICK BELOW TO WATCH #ASKMEONMONDAY EPISODE 1
Top tips from this week
The definition of working “on” your business includes things like setting strategic goals, business planning, sales and marketing activities – anything that is future focussed.
It’s hard to stay motivated to work on the strategic stuff if you haven’t properly defined your vision – why you started the business in the first place and what you are trying achieve or what problem you are trying to solve for your target market.
Once you have articulated your vision, then you can define your strategic goals. Make sure they are specific and measureable, so that you know when you have achieved them. Then write down the specific actions and tasks that will help you achieve your goals.
Then, and this is the key to keeping motivated, spend some time every day working on those activities and tasks.
One of my favourite apps to help with motivation to get things done, whether that be strategic work or anything that is a bit challenging, is Be Focused – Focus Timer & Goal Tracker for work.
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So that’s #AskMeOnMonday for this week. I hope you found it useful and informative. I really want to know what you think so please leave your feedback in the comments below.
And stay tuned for the next #AskMeOnMonday video where I’ll be answering the question of the number one way to market your business.
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ABOUT #ASKMEONMONDAY
Are you a business owner or entrepreneur? Is a particular business issue keeping you up at night? Are you stuck with a decision and need help weighing up pros and cons? Do you need some time management or efficiency tips?
#AskMeOnMonday is all about sharing information on common business problems and helping you make real improvements in your day-to-day business life.
So go ahead and ask me your questions in the comments below and each week I’ll choose a question and publish a video response to that question on the following Monday.
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About the Author: Angeline Zaghloul is an expert in business strategy, client management and business processes, and is the Managing Director of Peer Business Consulting, a Sydney-based consultancy providing strategy and operations support to startups and SMEs. Angeline also publishes a regular blog which provides research, advice and tips on key issues facing businesses.