One of the most important #decisions for any #businessowner is what to charge for your product or service. This #AskMeOnMonday video is part 1 of a 3-part #series on #pricing. In this video, I talk about the importance of getting your pricing right from the outset and explain the difference between #cost-based pricing and #value-based pricing.
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Tag Archives: value proposition
To niche or not to niche
Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading