So you have a business or perhaps you’re just starting out. Everyone is saying you MUST have a business plan. But why? I break it down in my video blog this week.Continue reading
Welcome back to #AskMeOnMonday. This week we discuss the best way to market your business. Thanks to Catherine Salat from Just Imagine Finance for the question. I run through the different types of marketing channels business can use and tell you the best ones to use if you sell a product versus a service and if your target market is individuals or other businesses.Continue reading
Those of you who know me, know that I like to use metaphors in my blog articles. And here’s a doozy…
Marketing strategy is just like baking a cake.
Don’t roll your eyes yet. Stick with me – I promise it will be worthwhile.Continue reading
Since I started my own business, almost every marketing and sales blog, advice column and guru I’ve read or heard has touted the absolute imperative of finding your market niche. That little pocket of the market that is all yours. That oasis where there are lovely hungry clients, with deep pockets and big chequebooks, that need your services – not those of your competitors – and are willing to pay premium price for them.Continue reading
I’ve never been one for superstition and hokum but I have always believed that if you live your life with purpose and put your intentions “out there”, somehow everything you want will come to you.
Goodness knows there are many areas of my life that need work but interestingly my career was never a problem area. So when I decided to start my own business five months ago, it never occurred to me that it would be not be a success. I knew it would be hard work and quite challenging at times, but I was absolutely sure it would come off.Continue reading