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Did you catch my Expert360 article on customer loyalty?

How to Create Customer Loyalty in the Faceless Digital World

By Angeline Zaghloul for the Expert360 Blog – April 10, 2015

The success of your business depends on customer loyalty. In today’s digital, technology-ridden world, people are making critical buying decisions from behind a screen, rather than face to face. So how do you create and retain customer loyalty in this faceless digital world? Let’s start with defining customer loyalty.

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How to make (and keep) client promises

It’s the beginning of a new year, and if you’re like me, you’ll be reflecting on your lessons learned from 2014 and making your list of improvements for the coming year.

One of your key areas for improvements might be delivering better on your client promises. In an earlier blog post, I said that one of the 3 secrets to exceptional customer service was setting realistic expectations with your client. In other words, we need to make client promises that we can actually keep.Continue reading

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The 5 most important small business lessons I’ve learned

The beginning of a new year is always a good time to reflect on past lessons learned, and to make resolutions and set intentions for the future.

So for this first post of 2015, in the interests of sharing experiences and learning from each other’s mistakes, I share the 5 most important business lessons I’ve learned during my career. I hope it provides some help to you, however small.Continue reading

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3 secrets to exceptional customer service

We all expect it but we struggle to do it. I’m talking about good customer service. And not just good. Exceptional. In stores, at restaurants, in business. And if we’re the one on the giving end, it can be very difficult to juggle all our competing priorities and still remember to schmooze our clients.

But is good customer service really all about schmoozing? I think not. Customers want us to deliver… on time, with quality and with a smile. Continue reading