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The “Catch-22s” of starting and running a business

In my consulting practice, I come across business owners at all stages of their business’ life. This week, I realised that starting and running a business is full of Catch-22 scenarios. For those not familiar with the term, a Catch-22 is a requirement that cannot be met until a prerequisite requirement is met, however, the prerequisite cannot be met until the original requirement is met.Continue reading