Welcome to the Peer Business Consulting Blog, written by Angeline Zaghloul.
Here you can get research, advice and tips on key issues facing startups, small and medium businesses. We’ll also bring you real case studies which we hope will help you establish, stabilise and grow your business.
All content on this site, including photographs, graphics and writings, is protected by copyright. Copyright © Peer Business Consulting Pty Ltd 2016. All Rights Reserved.
One of the most important #decisions for any #businessowner is what to charge for your product or service. This #AskMeOnMonday video is part 1 of a 3-part #series on #pricing. In this video, I talk about the importance of getting your pricing right from the outset and explain the difference between #cost-based pricing and #value-based pricing.
2016/2017 has been a challenging year for me, so rather than the usual format for #AskMeOnMonday, this week I wanted to share with you my personal experience, including some lessons learned and home truths I’ve recently faced and how I’m pulling myself out of this #cashflow #funk.
Welcome back to #AskMeOnMonday. This week we discuss the best way to market your business. Thanks to Catherine Salat from Just Imagine Finance for the question. I run through the different types of marketing channels business can use and tell you the best ones to use if you sell a product versus a service and if your target market is individuals or other businesses.Continue reading