Blog

Welcome to the Peer Business Consulting Blog, written by Angeline Zaghloul.

Here you can get research, advice and tips on key issues facing startups, small and medium businesses. We’ll also bring you real case studies which we hope will help you establish, stabilise and grow your business.

Angeline Zaghloul

Angeline Zaghloul

Angeline Zaghloul is an expert in business strategy, client management and business processes, and is the Managing Director of Peer Business Consulting, a Sydney-based consultancy providing strategy and operations support to startups and SMEs. Angeline lives in the Sydney Inner West area and is an avid traveller and soul-searcher, singer, lover of food, wine, coffee, music and the beautiful life.

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All content on this site, including photographs, graphics and writings, is protected by copyright. Copyright © Peer Business Consulting Pty Ltd 2016. All Rights Reserved.

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How to make (and keep) client promises

It’s the beginning of a new year, and if you’re like me, you’ll be reflecting on your lessons learned from 2014 and making your list of improvements for the coming year.

One of your key areas for improvements might be delivering better on your client promises. In an earlier blog post, I said that one of the 3 secrets to exceptional customer service was setting realistic expectations with your client. In other words, we need to make client promises that we can actually keep.Continue reading

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The 5 most important small business lessons I’ve learned

The beginning of a new year is always a good time to reflect on past lessons learned, and to make resolutions and set intentions for the future.

So for this first post of 2015, in the interests of sharing experiences and learning from each other’s mistakes, I share the 5 most important business lessons I’ve learned during my career. I hope it provides some help to you, however small.Continue reading